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Hello

lauren russo

marketing Strategy consultant & Creative web Designer

About VELOCITY

I am a marketing strategy consultant and strategist with 10+ years of marketing experience working in big tech (Google), early stage startups, web3, and entrepreneurship.

My expertise includes a blend of paid ad performance,
product marketing, growth hacking, influencer marketing, community building, and brand strategy with a specialty in providing personalized and thoughtful consulting support for innovative early stage start-ups including b2b, SAAS. consumer apps, b2c, and web3 companies.

My passion lies in achieving forward momentum, which is
where the name of my business “Velocity” comes from. I
am someone who thrives in strategizing for growth,
retention, better onboarding,

expertise

Product Marketing:

  • Product Landing Page Strategy & Copywriting
  • Ideal Customer Persona Development & Research
  • Benefit Based Messaging Playbooks & Communication Guidelines
  • Product Blogs & Help Center Copy Writing
  • Lifecycle Marketing Strategy

growth Strategy & Conversion Optimization

  • Consumer Journey Mapping
  • Targeting Strategy & Optimization
  • Funnel Optimization Report and Data Analysis
  • Customer Onboarding Analysis & Strategy
  • Bespoke Growth Hacking Campaign Strategy Playbook

Campaign Strategy & Custom Audits:

  • Youtube Ads
  • Google Ads: Search, Display, Video, Shopping
  • Meta Ads: Facebook and Instagram
  • TikTok Ads
  • LinkedIn Ads
  • Pinterest Ads
  • Influencer Campaign Strategy & Development

services

Strategy Projects

Strategy projects are initiatives undertaken by organizations to plan and execute long-term goals and objectives. These projects typically involve a thorough analysis of the company's internal and external environment, as well as an evaluation of its strengths, weaknesses, opportunities, and threats.

Campaign & User Journey Audits

Campaign and user journey audits are two types of audits that businesses perform to evaluate the effectiveness of their marketing campaigns and the user experience of their website or app.

Consultation Sessions

Consultation sessions are meetings between a consultant or a team of consultants and a client, where the consultants offer professional advice and guidance on a specific topic or problem. These sessions are typically conducted in a structured manner, where the consultant asks questions, listens to the client's needs and concerns, and provides tailored recommendations and solutions.

Playbooks

Playbooks are a set of guidelines, procedures, and best practices that organizations use to achieve a specific goal or outcome. Playbooks are typically used in business, sports, and military contexts, where a team or organization needs to follow a standardized approach to achieve success.

My Base Pricing

Offerings Rates
Hourly Advising Rate: $150 per hour
Custom Full Marketing Campaign Strategy & Growth Plan $1000 per customized strategy playbook
Ideal Customer Persona Research & Targeting Strategy $1000 per project
Value Proposition Communication Guidelines $1000 per project
Youtube Ad Campaign Strategy or Ongoing Management $1000 per month or per strategy
Google & Meta Advertising Account Audits & Campaign Optimization Strategy $1000 per audit $3000 ad strategy
Intro Consultation Free

blog

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Email

lauren.russo.velocity@gmail.com

Linkedin

linkedin.com/in/laurenrusso1

I am a marketing strategy consultant and strategist with 10+ years of marketing experience working in big tech (Google), early stage startups, web3, and entrepreneurship.
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616-745-7177

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